About KBC

KBC was formed from a clear aspiration: not only to exploit the value of Ngoc Linh Ginseng, but to VERIFY - STANDARDIZE - ELEVATE a "NATIONAL TREASURE" of Vietnam using a scientific foundation.

For KBC, Ngoc Linh ginseng is not simply a premium product. It is a heritage that needs to be properly protected, and a medicinal value that needs to be developed according to standards, in order to serve human health sustainably and transparently.

In a market still fraught with barriers regarding origin, quality, and trust, KBC chose the more challenging path: using science to clarify the true value of Vietnamese ginseng.

Each KBC product is therefore not just a product, but a commitment:

Committed to pursuing a long-term journey with the spirit of "Never Stop - Never Give Up"

Commitment to transparency
of origin

The commitment to effectiveness is based on scientific principles

The journey of "Never Stop"

From the wilderness to scientific standardization

KBC does not pursue rapid commercialization.
We build value from the ground up – following a proven roadmap.

2013 - 2017

ORIGINATED FROM THE GREAT FOREST

Starting with field research in Ngoc Linh, we accumulated data on the natural growth of Panax vietnamensis.
We laid the scientific foundation based on the original, native conditions.

2018 – 2023

A SCIENTIFIC BREAKTHROUGH

Mastering tissue culture technology and standardizing cultivation conditions.
Applying DNA PCR to verify origin, thereby resolving the issue of genuine versus fake ginseng and increasing market confidence.

2024

COMPLETING THE VALUE CHAIN

Establishing a closed-loop control system from seed to extract.
Meeting legal export standards, officially establishing the KBC brand in the high-end, quality-standard segment.

2025 - 2026

GLOBAL EXPANSION

Develop a network of domestic and international partners.
Gradually establish new standards for Vietnamese ginseng in the international market.

KBC is not only researching ginseng, but is also scientifically verifying the true value of Vietnamese ginseng.

KBC brand identity

From symbols to
development philosophies

The name KBC (Never Give Up) is not just a name, but a guiding principle: perseverance in heritage, seriousness in standards, and long-term commitment to the market.

STEADFAST

Pursuing the true value of Ngoc Linh Ginseng

RENEW

Applying science to improve quality.

CONNECT

Connecting people, nature, and the market.

The name KBC (Never Give Up) is not just a name, but a guiding principle: perseverance in heritage, seriousness in standards, and long-term commitment to the market.

Vision – Mission – Core Values

Vision

To become a standardized Vietnamese ginseng brand based on scientific principles, capable of competing in the high-end segment of both domestic and international markets.

Mission

Developing products from Ngoc Linh ginseng with high standards of quality, safety, and transparency, bringing the true value of Vietnamese medicinal herbs to the right consumers.